Latest Research

Spotlight: April 2014
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Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers...
US $650 / CA $716 / £387 / €471
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Data Point: April 2014
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Amid change and consolidation, 2013 was a year to remember for online travel agencies (OTAs)....
US $450 / CA $496 / £268 / €326
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Analysis: March 2014
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The PNR, while reliable, has far-reaching limitations. Still, its usefulness has prompted global...
US $250 / CA $276 / £149 / €181
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Report: March 2014
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The travel activities opportunity in Europe is much larger than that in the U.S., and variations...
US $1,195 / CA $1,317 / £712 / €865
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What People Are Saying

"Overall great job by Douglas [Quinby]. Appreciated his openness to working with us and helping us understand the POV that he was bringing to the table. You could tell he very much cared about making the session a success and helping us achieve our goals with the audience and internal stakeholders. I look forward to working with Douglas in the future."
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Tony Schirripa
Travel Top Accounts - Americas Lead
Google
"Viator has been a longtime subscriber to PhoCusWright research and we're eager to support efforts to increase understanding of the complex and fragmented European in-destination tours and activities market."
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Kelly Gillease
Vice President, Marketing
Viator Inc.

PhoCusWright News

Why Crowdsourcing Is an Important Factor of Destination Selection

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Traveler-submitted reviews are an increasingly necessary feature to travelers today. Crowdsourcing is especially important to travelers in the U.K. According to PhoCusWright's Destination Unknown:... more

Tour Operator Gross Bookings Expected to Reach 58.1 Billion Euros by 2015

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As Europe's economy recovers from financial crisis, tour operator bookings make slow and steady increases. According to PhoCusWright's European Online Travel Overview Ninth Edition, booking tours... more

Why Consumers Don't Book Activities Online

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European travelers frequently use the Internet throughout the activities planning process, but less than a quarter of travel activity gross bookings happen online. more

The Best Tweets from PhoCusWright@ITB

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Speakers and panelists presented a lot of data and analysis at PhoCusWright@ITB. We've compiled Tweets of them here to give you quick access to the insights that people were talking about. more